Food Tracking and Recall Prototype

The Business Challenge​

In a still spotty and manual process, the lack of transparency and real-time data in the end-to-end food supply chain generate a slow and manual recalling - average of 2 weeks -   usually requiring massive amounts of food to be recalled. All in the while, people are still getting ill, and liability for all involved increases, not mentioning damage to all the brands involved. 
Besides, a growing number of customers are more in tune with where their food comes from, how it is produced, if there is animal cruelty involved in the process, and even if the food item came from too far away.

“Ultimately, farm-to-fork traceability is a key issue that industry players are looking to address in the agri-food sector. The transparency issue is important not just for retailers or food CPGs [consumer packaged goods]to be able to gain consumer trust and avoid costly recalls, but also for other stakeholders in the food value chain, from growers to packers, as they look to streamline their supply chains with improved data visibility.” says Harini Venkataraman, Ph.D., analyst at Lux Research.

Current State

  • Paper based: Complex transactions involve a wide range of orders and documents such as purchase invoice, Bill of Lading, shipping documents, bank release documents requiring substantial time and manpower.

  • Front and Back Office Operations are error prone and disconnected: Investment of considerable time and effort to ensure all documents are in place and accessible to all stakeholders.

  • Audits and Compliance: New regulatory actions that are inconstantly applied or not standardized. 

The Industry Need
The Requirement for more transparency and traceability provided interest in the application of blockchain in the supply chain. With current technologies it is too complex to implement a farm-to-fork transparent and real-time supply-chain, which is not the case with Enterprise Blockchain. Consequently, all the major players are exploring Enterprise Blockchain to finally achieve the holy grail of the food supply chain. 

MDxBlocks - Farm to fork V2.png

The Benefits

  • Instant recalls, with customer alerts (email, text message, phone app, etc)

  • Fully automated demand management, full shelves as a norm

  • Provenance of any item at the hand of the customer 

  • Smaller recalls due to precise data

  • Strong and positive brand recognition

  • Access living data room for streamlined due diligence 

  • Opens the door for unlimited automation, further improving data collection and removing manual errors

“As the food industry heads toward a more transparent future, a number of industry players will look to adopt ‘end-to-end’ traceability solutions by coupling blockchain with IoT sensors, opening up further investment and partnership opportunities.” adds Harini Venkataraman, Ph.D., analyst at Lux Research.